Press Release

Brand gains 1.6 points of share, more than any competitor in segment

    * SRX gains 6 share points, climbs to No. 2 in mid-lux crossover market
    * CTS sales increase as  Coupe attracts new customers
    * Escalade dominates large luxury SUVs with more than one-third of segment

DETROIT - Cadillac gained more than 1.6 points of share in 2010 in the U.S. luxury market, the greatest increase of any brand in that segment, as sales rose for SRX, CTS and Escalade.

Cadillac capitalized on a strengthening luxury market with new products and customer care programs. The overall U.S…

Press release

2010-11-29

TPC Blue Monster at Doral to host another strong, international contingent

PONTE VEDRA BEACH, FL and DETROIT - The PGA TOUR, on behalf of the International Federation of PGA Tours, and Cadillac today announced a multi-year agreement whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.

"We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf," said PGA TOUR Commissioner Tim…

American auto maker Cadillac is showcasing the new models these days. First their CTS-V Sports Wagon appears, and now talks of a XTS Platinum concept begin.

During an interview at the 2010 Paris Motor Show, General Motors chief designer Ed Welburn said that Cadillac needs "a big halo" vehicle, which can help bring respect back for Caddy as more than an entry-level luxury brand.
Welburn said Cadillac has conducted surveys with owners of luxury vehicle, and most show an interest in a large Cadillac sedan.
"Right now they have mixed feelings about Cadillac but they see the potential," said Welburn…